Armelle has been working for 10 years in market research, collecting and analyzing data, and creating communication tools. She developed the methods of Linguistique du Marketing, based on her PhD in perception and commercial names. Digital strategy quickly became central in her work. She got passionate -as an observer, a user and then a commentator- for all digital and web tools, which she regularly presents to us here. You can connect with Armelle on Twitter, Facebook or LinkedIn.
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