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Ready to experiment? Search engine optimization (SEO) is a type of digital marketing that aims to increase the visibility of websites by improving their ranking in search engines like Google. 

But businesses also use it to capture attention on social media and ecommerce outlets like Facebook and Amazon.

This guide will cover the best SEO software and tools for that.

Best SEO Software Image

Our Top Pick of SEO Software (UK) ๐Ÿงช

Considering new SEO software? Check out our top digital marketing courses guide, to give yourself a better introduction to capturing online attention.

A few key things about powerful SEO software:

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  • Backlinks are quite possibly the most effective SEO strategy. 
  • Depending on your goals, you may choose to target specific search engines or a range of platforms.
  • ๐Ÿ‘จ‍๐Ÿ”ฌ Regardless of your approach, you’ll need to understand how data works online so that your SEO efforts are executed efficiently.

Top SEO Software โ€“ Reviews 2024 โšก

Service ProviderRating
1. Semrushโ˜…โ˜…โ˜…โ˜…โ˜…Visit Here
2. Ahrefsโ˜…โ˜…โ˜…โ˜…โ˜…Visit Here
3. Ubersuggestโ˜…โ˜…โ˜…โ˜…โ˜…Visit Here
4. Mozโ˜…โ˜…โ˜…โ˜…โ˜…Visit Here

1. Semrush โ€“ Overall Top SEO Software

Search engine traffic is the lifeblood of all websites. Without it, you might as well not bother spending any time on your site at all… 

Luckily, there are a number of tools that can help you keep tabs on this and user experiences so that you don’t have to - although costs will have to be carefully weighed for post-pandemic small businesses.

Semrush leads the way in this service. First released in May 2016 as a free and open-source software, it was originally developed by John Mueller, Evgeny Povolkov, and Nikita Bolshakova with the goal of helping SEOs to track, manage, and optimise their keyword research. 

It’s now maintained and improved by a large community of users which has grown to include experts and professionals in the field. As with most tools, the more features and functions it has, the more complicated it can get to use. To cater to this complexity, Semrush offers a clear and straightforward approach to keyword research and management.

How to Use Semrush to Monitor Your SEO


SEO Dashboard

Keyword research is the process of narrowing down your target keywords to ensure that they are relevant to your product and service. 

Once you’ve determined what topics are most helpful to your customers, you can expand your keyword research to discover what other topics are necessary for your business. Semrush makes this process a breeze by pairing keyword research with keyword expansion

Keyword expansion is the process of searching for keywords that aren’t necessarily related to what you’re currently selling, but still will help you get to the heart of what your customers’ problems are and help you create a better product or service. 

To use Semrush to its full potential, you must be able to track keywords and their placements on sites. This is accomplished by logging into your account and creating a keywords report that shows you the keywords that are ranking for your keywords and the average position of each keyword on a page. You can also see the competition’s ranking and see which keywords they’re using on their top-ranking pages. 

If you’re using Semrush to manage your SEO, you’re really doing two separate things:

  • The keywords report gives you insights into keyword research.
  • And the SEO overview helps you understand your current ranking and understand where you’re going to be improved by looking at the long-term.


๐Ÿˆ Predictive keyword research - Semrush’s keyword research is powered by machine learning. The software uses a number of algorithms to predict what topics are going to be the most successful for your keywords. It then uses these results to expand your keyword research so that you don’t have to manually scroll through a page of search results looking for answers. 

๐Ÿ›ฉ๏ธ Flighted research - The software also comes with a feature that lets you schedule flights of various lengths. With this feature, you can set up a page where you send queries to your target audience and have the software automatically respond on behalf of your customers. This allows you to get exact answers to your questions without having to spend the time looking up keywords or researching the topic yourself.


  • Standalone tool to help you track keywords and manage your SEO
  • Predictive keyword research to anticipate audience trends
  • Most trusted SEO tool on the planet


  • Can be complex
  • Premium costs for its powerful features - difficult for small businesses

2. Ahrefs โ€“ Leading SEO Software

Are you looking to boost your blog traffic? If so, you may want to check out Ahrefs, an SEO tool for bloggers and businesses.

This can give you actionable insight into the habits of potential readers with just a couple of clicks - for instance, you can see how many times specific keywords have been searched on blogs and websites.

What Can Ahrefs Do For a Blogger?

Since its inception in 2004, Ahrefs has grown from a single tool to one of the most popular SEO tools to make money blogging

That growth can be partly attributed to its history as a tool for SEO. In the early stages of the tool, it was mainly focused on helping bloggers rank higher on search engine results pages (SERPs). As the popularity of SEO grew and more bloggers began to use it, capabilities grew. 

Today, Ahrefs is a versatile SEO tool with many different uses, offering a wealth of insight into the habits of potential readers. From seeing what search engines are prioritising your content to knowing if traffic is climbing or falling, Ahrefs can give you actionable insights.

With a quick query, you can see the top results for specific keywords and phrases on a blog. By using a combination of categories and keywords, you can increase the chances of getting a favourable response from readers.

You can also see which search engines are penalising those sites for spammy content or deceptive keyword usage. This information not only helps bloggers target specific keywords but it also gives them an idea of whether or not their content is getting any results from other blogs in the same niche.

Using Ahrefs as a complete SEO tool


Ahrefs SEO Toolbar

Type the keyword or keywords into the search bar and click “Keyword Research” to begin a search engine discovery process. 

From there, you can view the top results from past keyword research, as well as the top keywords that are currently trending. With the trending keyword setting, you can also create a custom keyword research section that only shows you the most searched keywords. 

Once you’ve gathered all of the relevant keywords, create a content strategy to drive traffic to your blog. From there, you can use the “Keyword Research” section to create a content strategy.


  • Boost your blogโ€™s search engine optimization with relative ease
  • One of the most popular SEO tools
  • Closest competitor to Semrush


  • Can also be complex
  • Also features premium costs

3. Ubersuggest โ€“ Budget SEO Software

Ubersuggest is a powerful budget SEO tool for business owners to use to increase their visibility.  

It allows you to create guest posts, short content, and even premium content that can be shared with a targeted audience.

By creating and submitting a “suggested topic” to the tool, Ubersuggest will automatically generate thousands of search results for your specific keywords, topics, and much more. The traffic generated by Ubersuggest is “organic” in the sense that it does not come from pre-existing audiences. 

Instead, it is drawn from the same places that generate your regular traffic – your blog, social media channels, and other sites that you link to when monetizing your blog.

How to Use Ubersuggest to Get More Traffic From Your Site

When you first start using Ubersuggest, it'll take you a few hours to get used to its various settings. After that, you won’t be able to stop using it. To get more traffic from your site, you can follow a few straightforward and easy steps: 

  • Create a blog post and include a link to your blog. 
  • Click the “Create a Suggested Topic” button at the bottom of the page and select the best topic from the drop-down menu. 
  • Your post will be automatically divided into several blog post sections and each of those sections will have a corresponding section heading. 
  • Select the appropriate blog post section and publish the post. 
  • Review your post and make sure everything is correct before clicking “Publish”.


  • Offers a fantastic budget option for businesses
  • Unique digital marketing production tools like paragraph rephrase
  • Generous free trial


  • Less capable than more premium tools

4. Moz Pro โ€“ Popular SEO Software

Finally, as a last mention: Moz Pro can check your blogs for errors and typos.

This is a must. Why? Because an error on your part can be a significant problem for your SEO.

Moz Pro can also optimise your site for a quick and dirty SEO. Keyword research is only part of SEO, and there’s one tool in particular that’s incredibly useful for improving your blog SEO: a keyword research tool.

A keyword research tool allows you to look through Google for keywords that could potentially appear on your blog, and then snap a picture of the results page. From there, you can save the pages that show up on the tool, and you can use them as a guide for your blog content. 

These could be the pages that convert, and in turn, help you boost your site’s SEO score. There are a number of keyword research tools available, and depending on what niche you’re in, you may already be using the right tool. If not, you need to get on top of it as soon as possible.

Moz Pro monitors the effectiveness of your keyword research, too. Keyword research is just the tip of the iceberg when it comes to improving your blog SEO. Once you’ve identified the keywords that you want to use on your blog, the next step is to use those keywords to drive traffic to your site. 

By saving the pages that show up on the tool, you can use a keyword research tool to create a ‘backlink’ army. You can then use these backlinks to help your site rank higher on search engine results pages (SERPs).


  • Monitors the effectiveness of your keyword research
  • Optimise your site
  • Scan Google for keyword ideas


  • Less heavyweight SEO provider

Best SEO Software ๐Ÿ“Š โ€“ Buying Guide

The top SEO software providers have lots of capabilities - but using them well begins with understanding the basics of optimization. 

This section covers some of this - by following these tips, we hope your SEO (Search Engine Optimization) efforts will improve so that you can start ranking high!

What is SEO? ๐Ÿงฒ

SEO is a constantly evolving field, and with each new update to the algorithm, techniques and features Google offers, it is important to keep up with the latest SEO trends. 

To achieve SEO success, it is important to understand your website’s audience and your goals. Address their needs and issues, and provide solutions. Don’t try to be everything to everyone, or you may end up flooding your website with irrelevant content.

What is SEO

Focus on providing useful information to your target audience, and you will soon see results:

  • Keywords research: To rank well in search engines, your keywords need to be relevant to your products and services. The keywords for your website should be tailored to your product or service and location. 
  • ๐Ÿ–ฑ๏ธ PPC optimization: With the rise of the Google PPC platform, it has become easy to run profitable ads that include search terms. To get the most out of your PPC ads, you need to understand the platform and take advantage of its wide range of tools. 
  • Website optimization: Your website is the centre of your SEO campaign. It needs to be optimised to rank well in all search engines, and with that in mind, you can take a look at the various features and functions of the website to make it easier to crawl and index. Your website needs to load quickly, be mobile-friendly, and ensure that pages load and refresh in less than 2 seconds. If a user hits a page that takes over a second to load, they will leave the page and go to the next one in the SERPs. Therefore, your website needs to be optimised for the most important search engine, Google.
  • Google’s algorithm: Google’s algorithm updates are automatic and unpredictable, which means that you cannot be too sure where you rank. The only way to ensure that your website will be at the top of the SERPs is to keep up with the latest SEO trends.

Ranking Tips

Use keywords that are relevant to your business or product. Keywords should be related to your product or service and made easy for users to remember. 

Make sure that you have a keyword list of over 100 words and take into account all variations of each word (e.g., brand name, company name).

Ranking Tips

Use a tool like Semrush or KeywordSpy to help you find keywords that can help boost your rankings in browser search engines. You can also use tools like BuzzSumo or Mozrank to find out what keywords people are using when they search for certain terms. 

Write unique content: Search engines love unique content because it is more likely people will share it rather than an article about something else they found online. However, this doesn’t mean writing rehashed content is going to get you very far in search engine rankings; instead, you should focus on writing unique content that is useful and interesting to your target audience. 

If you can, try to avoid the formulaic content that a lot of people use and instead write something that is more real or relatable. 

Use proper titles: Search engines will penalise you for using titles like “How to do SEO” or “How to rank higher in Google” because they are too general and don’t accurately represent the content of your post. Instead, try using titles like “How I got my website ranked #1 in Google for my keyword” or “How I increased my website traffic by 50% in one month.” 

Use keywords in your URL: The title of your post is really important because it helps determine how it ranks in search engines, but the URL itself can also be very influential. Try to use keywords at the end of your URLs so that they are indexed by search engines and appear lower down on pages when people are searching for them. 

Once you have written a few posts, start experimenting with different ways to increase their rankings so that you can find out what works best for you.

How Does SEO Work? โ˜‘๏ธ

The most popular search engines, Google and Bing, are powered by software that crawls the web and indexes it for keywords, links, site speeds, and other information.

The crawlers are coupled with a special algorithm that indexes the content in the most relevant way possible for the page to be crawled.

How Does SEO Work

SEO Advice: When Implementing SEO, it is important to understand how search engines like Google determine which pages are relevant and which ones aren't. If your page isn't relevant enough to be indexed, it will not show up when someone searches on that keyword. In order to ensure that your site appears as high as possible in these searches, you need to make sure that you have content on your site that provides value to the consumer.

There are several ways you can use SEO to help your online business rank highly in search engines like Google and Bing: Keyword research: This is done by using services such as Keyword Planner or Wordtracker . These tools will help you find keywords related to your business so that you can improve your rankings.

This is done by using services such as Semrush or Ubersuggest. These tools will help you find keywords related to your business so that you can improve your rankings. Content strategy: This involves choosing the right keywords and creating relevant content around.

SEO Dos and Donโ€™ts

The first step toward achieving SEO success is to understand your audience and your goals. address the needs and issues faced by your potential customers and provide solutions. 

Make your website accessible to people with disabilities and provide easy-to-follow instructions on how they can make use of your products. Don’t try to be everything to everyone, or you may end up flooding your website with irrelevant content.

SEO Dos and Donโ€™ts

Focus on providing useful information to your target audience, and you will soon see results.

What Are the Most Powerful SEO Software Features? ๐Ÿ’ช

If you are serious about your business, you should invest in an SEO software package. While there are many options available, we have curated a list of the most powerful features in the top software packages and will be reviewing them here.

Keyword research: The most important feature in any SEO software is its keyword research feature. Not only does this feature generate keywords for your website, it also gives you insight about how well your competitors rank for the keywords that you’re targeting. 

Keyword rank tracking: This feature lets you track how well certain keywords rank on Google over time and helps to identify changes to the algorithm that could affect your ranking. You can track which keywords are performing better or worse than expected so that you can adjust your strategy accordingly. 

Content marketing: Content marketing is one of the best ways to increase your search engine rankings because it improves visibility by attracting more traffic from search engines and social media platforms. It also improves your brand’s credibility among social media users, who share links to content they enjoy with their friends and followers.

Social media management: In order to be successful with any type of content marketing campaign, there needs to be a strong social media presence so that content can be shared across multiple platforms and sites including email marketing. Social media marketing software lets you manage multiple social profiles simultaneously, which allows for greater productivity while cutting down on costs associated with hiring additional web developers or other staff members for each platform.

Social Media Management

Analytics tools: You need access to great analytics tools in order to measure the effects of your content marketing efforts. The analytics tools you use will help you determine which keywords and phrases are performing best, where your most loyal followers are located, and how much time they spend on each page. These tools will also let you track the effects of your ads, whether they’re working or not, so that you can adjust them in real time.

FAQs ๐Ÿ“™

How Can I Achieve SEO Success With My SEO Software?

Research - To rank well in search, your keywords need to be relevant to your products and services. The keywords for your website should be tailored to your product or service and location. 

PPC optimization - With the rise of the Google PPC platform, it has become easy to run profitable ads that include search terms. To get the most out of your PPC ads, you need to understand the platform and take advantage of its wide range of tools. 

Website optimization - Your website is the centre of your SEO campaign. It needs to be optimised to rank well in all search engines, which is where powerful web hosting can come into play. With that in mind, you can take a look at the various features and functions of the website to make it easier to crawl and index.

What is the Best SEO Software Brand?

There are many tools that can help with this, but the two that are often recommended the most are: Ahrefs and Semrush. Both tools have free plans that are sufficient for most businesses. If you want to upgrade to a paid plan, the minimum cost is usually around £350/year. 

This will give you unlimited access to all of their data and allow you to build detailed backlink profiles of your competitors.

What Are SERPs?

Search engine results pages (SERPs) show websites that are most relevant for a specific search query based on an algorithm designed by Google and other search engines.

Final Words

Search engine optimization (SEO) is a process of improving the visibility of your website or blog in search engine results.

Its goal is to increase traffic to your website by increasing how often you appear in search engine listings, and how high up you appear.

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As more and more people turn to search engines for information about products, companies and services rather than relying on personal recommendations or word-of-mouth referrals, it’s important to make sure that your website performance is optimised for SEO. 

So, if you want to get a competitive advantage over other businesses in your industry, make sure that you have the right marketing software solutions in place to increase traffic and improve SERP rankings.