Last updated:

Who’s ‘Top Gun’? That’s what search engines are always askin’… The online business landscape is an aerial battle of rockets, intense gravity, and enemy jet fighters.

Semrush is a powerful tool that helps you find the most targeted, relevant and affordable ads and fireball your way through to the mission-point — but you’ll need the perfect mix of skills and machine to survive.

Let’s see just how, in this Semrush review.

Semrush Review

Table of Contents:

There are a lot of unknowns in digital marketing. For example, what percent of online traffic comes directly to websites? How much time do consumers spend on average site pages? Which social media platforms are the most effective for driving sales? 

If you're an active digital marketer, you've probably wondered similar questions yourself. That's why we created this review article — to answer some of the most frequently asked questions about how Semrush can be used for your online marketing mission

We hope it will be helpful for beginners and pros alike. So without further ado, here is a detailed overview of the leading digital marketing tool Semrush — a company with more than 10 years' experience in helping website owners drive more traffic and conversions from their site.

Semrushโ€™s Rise to Fame ๐Ÿ›ฉ๏ธ

Semrush is an all-in-one software that helps you to track and analyse your website performance… 

But who are these guys? It was created by SEO professionals to help them boost their site's search engine visibility and make more sales. The program is mainly focused on determining the quality of your website and the amount of traffic it is able to attract. It provides reports that help you understand how well your site is doing both in terms of search engine visibility and conversions.


Semrush was founded in 2006 by two Russian-American entrepreneurs (under the name SEOquake). In 2008, the company started with a paid version of the product and a free trial, which allowed users to test the software before buying it. 

Back then, the product was more of a keyword research tool than an actual SEO tool. Nevertheless, it helped its users make better decisions about their site's search engine optimization and ultimately improve their performance.

In 2011, Semrush launched its first mobile app for iOS devices, allowing marketers to manage their campaigns on-the-go. The project was very successful — within just a few months, it became one of the top 10 most downloaded iPhone apps in the US. After that success, the company decided to create an Android app as well.

In the years to come, Semrush expanded its coverage in many ways: they started tracking social media and news sites and added PPC management features to their software. Also that year they set up a new data centre in Europe with servers located there to ensure fast search results for every customer worldwide.

Today, they’re the leading SEO software provider — with a cutting-edge user interface for all mobile apps (iOS & Android), designed to make managing your SEM easier than ever before.

How Does Semrush Work?

Semrush works in a very similar way to Google Analytics, though it's main focus is on website traffic and conversions. You can use it to track your site's traffic and session data, as well as your site's conversions.

To use Semrush, you will need to create an account and create a website. Once you have that setup, you can start using the program. From there, you will mainly be focused on analysing your site's performance.


Semrush provides reports on the overall health of your website, as well as detailed reports on the the areas of your site that are doing the best (tree-shaking, alt text, etc.). Key features include:

  • Site audit & link management 
  • Keyword position tracking tool
  • Extended social media monitoring to Twitter
  • Monitors and provides insights into their customers’ websites’ performance on mobile apps, including Apple’s App Store and Google Play
  • Outreach allows users to search for contact details of webmasters or influencers at any website they want

What's great about Semrush is that it has a clear and easy-to-use interface that is easy to use for both novices and seasoned professionals who own ecommerce businesses

It offers a ton of useful tools and data, including a free SEO analysis that you can use to determine your site's main issues and create an optimization plan to fix them. Semrush will let you know what you need to do to improve your site's metrics, and it provides helpful advice along the way.

You can buy SemiRush online from their website. The program is also available for download for free from their blog. You can also find a wide range of Semrush alternatives, including competitor software, that are very similar in design and functionality.

Plans to Launch With

Semrush is a paid tool, but they do provide a free trial to test out the features (and ensure it works for your business needs). The free trial gives you access to all of the tools, but you have to enter your credit card information in order to get your hands on them. They also don't allow you to export any data. The cost of Semrush is based on the number of pages you want to be able to crawl:

  • ๐Ÿ‘จ‍โœˆ๏ธ 500,000 Pages — £80/month
  • ๐Ÿ‘จ‍โœˆ๏ธ 1 Million Pages — £160/month
  • ๐Ÿ‘จ‍โœˆ๏ธ 5 Million Page — £400/month

Pricing is also based on the number of keywords you want to track. You can track up to 100,000 keywords for free if you are only looking at data from Google and Bing. If you’re running a small blog and want to look at Yahoo and Amazon as well, then it will cost £80 per month at a minimum.

Semrush Review ๐Ÿ›ซ- Pros & Cons

We’re at the stage of this Semrush review where it’s time to glance at the big benefits of using this software. First, we’ll go over it in simple bullet-points, and then go into some of these in more detail:


  • Powerful backlink auditing
  • Grow your social media reach
  • Ad and keyword reports
  • Semrush offers a 14-day trial, so you can try the software and see if it's right for you without spending a dime


  • Lack of white label reports
  • Technical and time-consuming tool designed for SEO professionals

Spotlight Benefit 1 - Keyword Research

Semrush offers a variety of features to help users accomplish their goals. The software can be used to find and contact potential clients, keep track of a website's backlinks, analyse data about a website's traffic, learn if you need to upgrade to a faster host, and find keywords for any website.

The most widely known feature of Semrush is its keyword research tool. This tool allows users to see the number of searches per month that any given keyword receives.


It also allows them to see the competition that specific keywords face in their search results. By using this tool, companies can optimise their sites based on the terms people use when searching for products or services online.

  1. Keyword Tool ๐Ÿ”‘: Semrush's Keyword Tool is a great way to find keywords that your competitors are using. You can see the number of times a keyword has been searched over the past year and how much competition there is for each keyword. You will also see how many websites are competing for each keyword and the domain authority of those websites. The higher the domain authority, the more likely it is that you can rank for this keyword.
  2. Keyword Gap: The "Keyword Gaps" feature helps you find new keywords to fill in gaps in your content or to expand on ideas you have already explored. For example, if you have already found a keyword with a lot of search volume and low competition, then this tool will show you other related keywords with high search volume but low competition (which means they are easier to rank).
  3. Keyword Magic Tool: This tool allows you to expand on a topic or create new topics by adding different variations of terms into your content. This tool also lets users choose their preferred search engines and target countries if they want to focus on local results only instead of global results like Google and Bing. This tool has saved me hours of work because it allows users to quickly find long-tail keywords with low competition so I don't need as much content! It's great for any new or experienced content marketers!
  4.  Google Trends ๐Ÿ“‰: This tool allows you to see what people are searching for in the last few years by using the Google search query tool. You can also use this tool to find out more about a certain topic, industry, or keyword by using the "advanced" tab in the top left corner of this tool. Input your niche and keyword into the relevant fields and then it displays the best keywords for your search terms. You can also select from any of the suggested keywords if you know which ones are most suitable for your intended audience.

Spotlight Benefit 2 - Site Audit & Strategy

Semrush also offers a site audit feature that allows users to see if any of their competitors are using more effective SEO tactics than they are. The site audit feature can be used by companies to determine whether or not their site is ready for search engines like Google, Yahoo and Bing.

It allows you to see what pages are ranking for your keywords and also gives you a lot of information about them, such as the domain authority, page authority, page load time, and more to monetize your blog.


It also shows you your competitors' traffic sources so you can see where they're getting their traffic from. This tool is a great way to find new keywords and expand on your existing ones.

Link management 

Semrush also offers a backlink audit tool. 

This tool allows users to see any and all of the backlinks that their competitors have. The software will then show them if they have any broken backlinks or missing backlinks that may need to be fixed.

Backlink Audit

See any and all links that are pointing toward or away from any given website. It also allows them to see which links are the most effective at driving traffic, which ones need maintenance, and which ones should be removed from the site entirely.

This Semrush feature is a great way to find backlinks for your website. It's easy to use and it provides a lot of useful data on links, social shares, and domain authority.

What you might love about this business tool is that you can also "follow" other sites that have links to your website in order to find similar backlinks. This feature allows you to see who is linking to your site and how many backlinks they have. This can help you even more when finding new backlinks because it gives you ideas on where to start.

This tool can save me hours of work because it allows users to easily find low competition keywords with high search volume, so you don't have to spend as much time searching for content! It's a great tool for any new or experienced content marketer!

Google Search Console – This keyword research tool allows users to input their website’s URL and check the quality of their search engine rankings. This tool is especially useful for checking the quality of your website’s SEO, as well as the keywords it ranks for in Google searches. This tool also allows you to see how much traffic your website gets each month, and how much it costs to keep your site running.

Spotlight Benefit 3 - Social Media Management

Social media is a very important part of any business, and it is vital that you have a strategy in place.

Social Media Management is a broad term that can be defined in a variety of ways. It can be defined as the process of monitoring and engaging with your followers.


It also involves managing your digital presence and growing it to the level where it will become profitable. Social Media in itself has become a very large part of our lives, but only because we’ve become so dependent on social media. 

We use social media platforms to stay connected to people, share content, and get out our opinions on topics that are important to us.

Semrush offers a competitive intelligence tool. This tool allows users to see the number of backlinks, social media followers, and traffic that their competitors receive for each of their websites. This feature is especially useful for small businesses that want to know what they're up against when it comes to competing with larger companies, which may be helpful in this post-pandemic climate.

If you’re an online marketer or business owner, then you need to be using social media for two reasons: 1) To expand your reach and 2) To increase your profits. If you do not use them properly, then the results will not be what you want or expect. Even if you have a huge following, if those followers are not engaged with what you have to offer them, then they will quickly lose interest in what they see on your page. 

This means that they won’t click through your links and buy what you are selling or provide their email addresses for future marketing campaigns. They will also stop referring others to your page as well! You can find many tools that offer social media management, but Semrush is one of the best. Here's why. Semrush makes it quick and easy to monitor your social media for mentions of your brand. You can also find out where your competitors are getting their social media mentions from so that you can focus on their weaknesses. 

The tool also has its own blog, which helps you stay up to date with what's going on in the industry. Semrush’s free version lets you monitor up to 10 accounts and look at up to 5 posts per day. The paid version allows you to do even more by monitoring up to 100 accounts (and 50 posts per day).

FAQs ๐Ÿ“™

Is Semrush really that powerful? ๐Ÿ“Š

Yup. But while Semrush has some serious advantages over competitors, such as a free SEO analysis and a free plan that contains a lot of great tools, it comes down to the person in the box piloting the software. The main issue that many people experience with the software is a lack of motivation. Yes, a great tool will help you understand your site better, and it will also allow you to create a better site in return. 

But if you're not using it to its full potential, then it's not going to do much for you. To boost your site's search engine visibility and make more sales, you need to spend time on improving your content. Semrush can help you boost your site's search engine visibility, but only if you're spending the time creating quality content.

How Do You Use It?

To use Semrush effectively, you'll want to create an account on the software's official website: Once you've created your account, you'll be able to log in and start using the software right away. The software provides tutorials for each of its features so that users can get started right away with little prior experience or education in SEO or digital marketing in general.

Who Uses It? ๐Ÿข

Semrush is used by companies of all shapes and sizes around the world. The company works primarily with small businesses who want help building their online presence through search engine optimization (SEO). However, larger companies have been known to use Semrush as well when they need help cleaning up their online reputation after being caught doing something unethical or illegal online.

What is On-page SEO?

On-page SEO is the process of optimising your website for the browser search engines to show up in search results. It’s essentially linking back to your website from other sites on the internet. This helps people find you when they are searching for something specific.

The first step to getting listed as a top site is to make sure that you have a quality website. The search engines use many criteria when determining how well your site is doing, including how many pages it has, which keywords are used, and how much content it has on each page. 

If you want to rank well in Google, then you need to make sure that all of those things are present so that the search engines know that your site is worth showing up on their results pages.

Overall โ€” Can Semrush Make You the Top Gun?

Semrush is an all-in-one software that helps you track and analyse the performance of your website.

It was created by SEO professionals to help them boost their site's search engine visibility and make more sales. The program is mainly focused on determining the quality of your site and the amount of traffic it is able to attract.

Top Gun

It provides reports that help you understand how well your site is doing both in terms of search engine visibility and conversions. Semrush has some serious advantages over competitors, such as a free SEO analysis and a free plan that contains a lot of great tools.

Ultimately, if used with awareness and the proper level of SEO education, this software can give you deep insights into the online landscape and your journey through it.