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Financial advisers are professionals who, in some capacity, help you to decide what course of action to take with your money.

This could mean making savvy investments, boosting budgeting and savings — or even obtaining multiple passports.

It’s scarcely been more important than today’s strange environment. Economies worldwide are in a state of flux. In this guide, we explore in more detail the question, ‘What do financial advisors do?’

Financial Advisor

Table of Contents:

Glance: What Do Financial Advisors Do? 📊

This overview section will give you a quick glance at the topic. Money is very messy today, so make sure you get a ward knowledge of what financial advisers do. But we’ve given you an article that will quickly crack open the most mission-critical data as efficiently as we can, to give you some possible first steps.

At a glance, here are some to know about what financial advisers do: 

  • ✔️ Financial advisers frequently have responsibility for more than just winning trades in financial markets for their clients. 
  • ✔️ Professional expertise and experience are used to formulate customised financial plans.
  • ✔️ Strategies in financial plans could include budgeting, savings, reducing tax, managing insurance and even obtaining multiple passports so that clients have maximal options.
  • ✔️ An adviser might even check in on their clients frequently in order to reassess how well the circumstances are developing in accordance with the goals.
  • ✔️ Clients are not only the wealthy; many people benefit from the services of financial advisers. Coursera offers programs on personal and family financial planning.

Key Roles: What Do Financial Advisors Do?

So a financial adviser is a client’s partner in crime—a wedding planner for your wallet… 

For instance, suppose you would love to retire before you reach four years old, all you want to get your children to be raised at home — but you need to earn enough money to support your wife. To reach these aims, it could be useful to have a skilled adviser who has the right training and licenses to make this ambition a reality; that’s where a financial adviser is useful.

Financial Support

Collaboratively, you work with your adviser to explore the various topics relevant to your situation – this should include how much money you need safe, to save, the ideal account types, optimal insurance (health is wealth, so this can include long-term healthcare, things like disability or even death) and planning your taxes and estates. 

You’re also being educated by your adviser. While it’s important that you think for yourself, because ultimately you are the person making a decision and you are in charge of your life, your adviser is there to share their vital professional experience.

For instance, this education could include helping you learn how to become adept for yourself. How to do financial planning, how to budget, save, and understand the intricacies of insurance, tax and investment issues. 

Your first step we are a financial adviser is evaluating the health of your finances. There’s no way to know how to move ahead with your finances unless you know your current circumstances. Usually, this involves filling out a comprehensive written questionnaire. From your answers, the financial adviser gains an understanding of your context and flags any areas that should not be overlooked. 

So in summary, financial advisors have a variety of responsibilities and duties and are typically responsible for:

  • 📖 Understanding the market and the business process, such as analyzing client needs, determining the best strategy for each client, and creating recommendations on how to approach their clients.
  • 📖 Identifying risks and opportunities in the market.
  • 📖 Analyzing risk and determining the right strategy to execute it.
  • 📖 Developing strategies based on their knowledge of the market, recommending a strategy based on that knowledge, and developing a clear understanding of what is expected of them in relation to their clients.
  • 📖 Ensuring that clients have access to information about all market conditions so they can use information in making decisions about their investments.
  • 📖 Monitoring their investments for any changes in value or interest rates; providing information about current trades or new ones to clients who may be interested in these types of trades; and providing recommendations regarding how to proceed with any new investment opportunities that may arise.

The Financial Advisor’s Role Is Not Just Trading

Most financial advisors provide trading advice as well as other services such as risk management by reviewing situations involving investment decisions made by their clients or by other financial advisors. 

Financial advisors also serve as part of a corporate family network that includes family members, friends, colleagues, partners, co-workers, suppliers, customers—and more. 

The advisor is responsible for making sure that all key members are aware of what is going on with their life and are willing to share the contact information and even the firm’s name with family members so they can get involved in the decisions and actions of the advisor.

What a Financial Advisor Does — Key Steps ⭐

Now that we’ve gone over the overview of what a financial adviser does, let’s look at the process step-by-step in a bit more detail. You can think of this section as like watching the Great British Bake off—here’s how your money is baked into a tasty pie that lasts.

Each financial advisory firm is required to make investments in accordance with the law and with its company investment policy when buying and selling financial assets.

Creating a Financial Plan

Step one is to amalgamate all of the information you filled out in your questionnaire into a comprehensive financial plan that can act as a roadmap for your approach to finances in the future. This starts with a summation of all of the discoveries from your financial questionnaire, summarising things such as:

  • ✔️ What your net worth is, monetarily speaking.
  • ✔️ What assets you own.
  • ✔️ What liabilities you have.
  • ✔️ What capital you have that is liquid and working.
  • ✔️ Your goals. 

Patience is required for this step as it’s quite a lengthy article. Numerous areas need to be understood, such as your risk appetite, your family context, any healthcare issues, real estate, and any current and future financial waypoints. 

This is measured against your anticipated income arising, current net worth, investment streams, retirement projections, the current economic environment, including worst-case scenarios where your money will run dry early. If it is likely that your money will not last into retirement or during retirement, then aggressive actions need to be taken to change the outcome. Your adviser will also look at rates for withdrawing money from your portfolio of assets in retirement. And if you are a married person or in a long-term relationship, the plan will go over survivorship matters and the future circumstances of a surviving partner.

Once the plan is reviewed with your adviser and adjusted, you’re ready to start putting things into action. 

Two-Way Discussion, Your Investments and Your Advisor

As mentioned earlier, your relationship with your adviser is active, not didactic. It’s important that you have a sense of why your adviser is recommending particular courses of action. As the consumer, you should have questions and understand that you are the one ultimately responsible for your money; advisers to be an asset not an oracle. So keep an ion any fees—this includes when making investments or paying for your adviser.

If you’re unsure, question your adviser on why a particular investment is being advised and if they are being given a commission for you making those investments. Red flag any conflicts of interest.

Financial Advice

Your adviser will then allocate a certain amount of money to assets that meet your risk appetite and context. This amount of allocation is a benchmark that fixes what per cent of your sum portfolio will be distributed into particular classes of assets. For instance, the most risk-adverse consumer may disperse more of their capital to deposit certificates (CDs), government bonds and market holdings.

Whereas a risk-friendly consumer could be stock investments, real estate investments, corporate bonds and more. The asset allocation created for you will also be calibrated to your age and the time remaining between now and when you want to retire. 

Risk appetite assessment 

It’s common for financial advising companies to create specific financial products curated for specific risk patterns. For instance, a middle-aged person who has a large net worth ready for retirement might want to preserve the capital as well as possible. So this could include our majority basket of conservative asset allocations of roughly half in low-risk stocks (for instance if you individual stocks for blue-chip companies, ETFs, and/or mutual funds)  with another 50% in fixed-rate assets like government bonds.

But let’s compare somebody who is a decade younger with a smaller network and a large awareness for risk. They might want something that could potentially grow their portfolio and so could one a higher asset allocation of 75% in stock assets, with just 20% in fixed income assets and 10% in alternative routes like cryptocurrency.

When assessing the investment philosophy of your chosen company, you need to understand the limitations of financial derivatives. A financial adviser is one aspect of wealth. In terms of health, this is arguably a bigger measure of actual health thus the saying “health is wealth”. Health includes things like spirituality, family and more. Within the context of your financial health, you need to look at your patterns of behaviour, in order to find places where you can develop better habits. 

Evaluating Your Finances Regularly 

The next step is to maintain communication with your adviser, to make sure that your plan is progressing as expected. Your adviser will regularly meet with you to evaluate your progress towards your goals, also to answer any queries you have along the way. It’s easier to meet frequently if you do up meetings rather than in person.

As well as frequent meetings, it’s necessary to update your financial advisor on any pertinent substantial change pertinent to your finances, for instance, divorce or marriage—decisions you make there can have an extraordinary impact on your context. Other examples are switching jobs, changing homes, or being promoted.

Signs You Possibly Need an Advisor

“Why don’t we teach kids how to manage their finances in school? Nobody ever taught me this growing up!”

Sound familiar? Financial advice and come to you at any age, even down to a parent teaching a toddler that pennies make pounds and imprinting the idea of frugality and valuing the small amounts of cash that they have—even if it’s small.


In this context, you don’t need to have a large net worth to seek out a financial adviser; you simply need an adviser who is suitable for your circumstance. A financial adviser could be an elder in your community who is willing to mentor somebody younger and who themselves is financially savvy.

However, deciding to opt for a professional adviser is a personal decision down to you, and it can be useful if you are in a predicament where you are stressed, overwhelmed, befuddled, or wary of your financial circumstances. For those who are not able to afford professional financial advisers outright, the Financial Planning Association could be able to give you pro bono assistance voluntarily.

Another context is if you simply want an expert I to give you an honest opinion on whether you are on the right track with your current strategy — this can be a good time to approach a financial adviser. Your adviser could give you little suggestions to improve your current plan and to make it more effective. Lastly, if you just don’t have the time or motivation to manage your finances, this is a novel reason you might want to hire financial advisers. 

These are more generic reasons for hiring a financial adviser, but below we’ve amalgamated a few more specific circumstances… 

You’ve Made No Investment for Your Surplus Savings and Don’t Know Where to Invest ✔️

Britain is surrounded by inflation that is getting worse by the minute, so any cash you have saved up in an ISA or low-interest savings account could easily depreciate by the month. Investing is a workaround that lets your money hold better, if done wisely. While there are equally (and potentially more powerful) ways of investing—such as converting land into farmland and growing your own food or establishing similar communities; financial investing is one way that people without very high net worth acquire enough money for retirement.

Your Current Investments Are Losing You Money Consistently ✔️

When the markets crash, it’s even difficult for experienced investors to make money. Many financial experts will in fact recommend surviving not thriving. Investing should be a way of at least holding your capital so that it doesn’t depreciate substantially in value. If this isn’t being accomplished, a financial adviser can give you profound tips on where you are making mistakes and course corrections before your time is up. 

You Are without an Estate Plan ✔️

Financial advisers can help you to develop an estate plan that organises the dispensing of your assets after your passing food this is done according to your wishes. It also helps you to understand what kind of insurance you need. And you are more likely to get a judicial, unbiased viewpoint compared to going to an insurance agent.

What Do Financial Advisors Cost?

Before you start using your financial adviser, the need to give a fixed rate for their services. This should include when payments need to be made and how. Here are the following ways that consumers are charged by financial advisers… 

Flat Fee 📖

A one-time, fixed fee that handles every stage of the process from planning to execution. This is customised according to your circumstances and can vary greatly according to the specific adviser. There is typically an initial fee for getting an evaluation from the questionnaire stage–and then this evolved into a flat fee charge yearly for monitoring your progress throughout the year. 

Hourly rate 📖

Which is what it sounds like. You should be careful with this kind of a charge because it can be one means that a financial adviser uses to take the time with you, thereby racking up more expenses. An adviser could charge anywhere between £25 and £250 hourly.

Proportion of Your Investment 📖

In other words, some advisers will charge as a percentage of your asset allocations. Keep in mind that the Financial Conduct Authority (FCA) recommends that financial advisers charge on average 2.4% of the total investment amount in order to give you your initial advice. After that, it’s 0.8% annually to give you continual advice (this is around 2% per annum if you factor in portfolio and overall product charges).

Financial Advisers Costs Examples

Let’s have a look at this in a visual manner—tables are very helpful here. You can expect to go through these free roots in the following ways, according to information amalgamated from a financial adviser website called VouchedFor. You can tell the difference between percentage figures as these are shown in brackets (from IFAs).

Costs Examples (Source)

More on IFAs Charges

IFAs once were paid using a commission rate, and the cost was sent to consumers. But new rules that were introduced by the Retail Distribution Review in 2012 has made it so that IFAs now directly charge consumers.

Nevertheless, the websites. Above admitted that when it carried out the review it was only able to discover around 90% of our hundred IFAs actually revealing their costs online. For those who did reveal the costs, many gave hourly rates for consultations, while the rest gave this as an installation cost with an ongoing per cent charge according to specific contexts. A few revealed product costs, but not all of those who they reviewed.

IFAs, in fact, do not need to show their pricing details on their sites, with the bulk of them first requesting you to make an initial consultation so that they can determine that their estimate is suitable for your specific circumstances. Therefore, it’s important that you actually check out a few different options, rather than going with the first one you come across—you might find a better alternative that gives you better bang for the buck. Which? Recommends that you get three different quotes before opting for a provider.

How to Pay for Financial Advice

Ironically, seeking out financial advice can be costly and so it’s very important to approach that aspect with your eyes open. The cost for financial advice can run into hundreds of pounds, or even as much as thousands of pounds. Here are a few ways you can simplify the price for professional financial advice so that it’s easier for your pockets.  

Pension Advice Allowance

Let’s talk about a policy that was introduced in the spring of 2017. The Pensions Advice Allowance gives you a pro bono allowance of as much as £500. It needs to be withdrawn from your pension savings and invested towards pensions and retirement advice. 

Your allowance is usable up to 3 times, and the policy is structured in such a way that you can get retirement recommendations at different phases of your life. For instance, suppose you need advice when first selecting a pension, then once again when you are making a decision on how to best invest your savings. The limit for using one of your withdrawals is once every tax year.


One of the advantages of using this is that there are no taxes on your withdrawals, as long as you do not use it for outright financial advice. The Pensions Advice Allowance can be used to any age person, but only for those who are making a formal contribution to a pension. However, the scheme can be used for those who have a defined benefit.

Employer Facilitated Financial Advice

Some companies offer to pay the costs for financial advice for the staff members free of income tax. While this tax exemption has been available for some time, it was increased £150 to £500 in April 2017. If you use this in conjunction with the Pensions Advice Allowance, you would ultimately end up with £1,000 worth of retirement or pension advice.

Considering a Robo-Advisor

Robo-advisors are a kind of digital financier.

These financial advice tools are provided by certain companies to their customers. A robo-advisor operates by using computer algorithms. These handle your cash according to your online questionnaire relating to your ambitions and risk appetite. Robo-advisors require a lot less cash to begin investing your money, which means that they cost less than human financial advisors. Some examples of this are Betterment and Wealthfront. Each of these offerings are aimed at saving time and it’s feasible though they could cost you less money in the long run.


But you need to keep in mind that these machines cannot think or deal with you as human financial advisers work. For instance, they cannot explain the best route for you to clear your debt or for building up my for your child to be homeschooled. It’s not able to coach you into making financial decisions based on logic rather than emotions—or to skilfully manage individual stocks. 

Typical uses for robo-advisors are investments of client assets into exchange-traded funds (ETF) and mutual funds portfolios that expose you to stocks and bonds, as well as tracking particular indexes. Also, note that these are likely to be able to help you with complicated estate or tax matters. In those situations, you will likely need to use a highly tailored advice service that is only possible through a human financial adviser.

Comparing Robo Advisers with Human Financial Advisers

Advisor Compare

FAQs: What Do Financial Advisors Do? 📙

How Much Cash is Needed to Get Financial Advice?

The FCA recommends the typical customer seeking financial advice have at least £150,000 worth of assets. By comparison, research conducted by Canada Life in 2019 discovered that in the study of 250 financial advisers, barely ⅕ of financial advisers would give services to a client who had less than six figures saved up—this study was done in 2014.

Keep in mind, if you have less amount of money to invest, financial advisers who charge based on how much is in your investment bucket might not want to give you services, as they are going to get much lesser returns compared to somebody with higher net worth. They need to make sure that the cost of providing you their service is justified by the returns.

A few possible recommendations for financial advice according to the size of your investment are VouchedFor or Unbiased. If these are out of your budget, you may be able to pay an adviser a fixed rate fee or to opt for a one-time consultation, rather than ongoing services. 

Should Still Be Paying Commission on Old Investments?

If you were given advice before 1 January 2013, some advisers are able to receive trail commission. Trail is an ongoing type of commission that some financial advisers use earn money from your investment allocations. This trail can still be charged even if you switch to a different adviser, as long as you are giving the information of how much trail the adviser charges instantly.

Trail is eliminated if you change your investment to something else, or if you increase your investment contributions–but there will still be a specific fee charged. So if you believe that you are still paying commissions, you should ask your current adviser to review your portfolio.

Where Can I Get Free Financial Advice?

Some financial advisers offer free initial consultations, and during the session, they review what they think your financial situation is and how they can help. Some of these advisers will go over the various services and options that they offer in order to help you make a decision.

After that, you either pay or reject the adviser. You will only be provided with a solid strategy if you pay and agree to use that agent’s services. For those who are seeking general advice or guidance without specific recommendations, here are a following few useful options—this can be especially useful for those planning for retirement:

  • ✔️ MoneyHelper—provides guidance for pensions and money either face-to-face, online or over the phone (this service has placed the Money Advice Service and The Pensions Advisory Service)  
  • ✔️ Citizens Advice— gives guidance on broad range of matters including consumer rights, legal matters and more.
  • ✔️ Pension Wise— as long as you are over the age of 50, you can get advice over the phone, in order to better understand how to use your pensions. This system was introduced after pension freedoms in Britain.
  • ✔️ Which? Money Helpline—these guys have a free helpline where they answer questions relating to savings, investments, tax, pensions, and more.

Closing Thoughts 📘

Not every financial adviser will have an equal level of training and experience with their services. So it’s down to you to use prudence and due diligence when assessing – getting free quotes is one way of making sure you get the best bang for your buck. 

Be sure to also make sure that your financial adviser is properly certified. And ensure that the fees are very transparent, including trailing fees. Review their regulatory history. And never forget that ensuring that your financial adviser has a kind heart and is compatible with your personality is important for a friendly, genuine long-term arrangement.